NIÑOFRANCO envisions bringing out the true art of the Philippines through fashion by integrating modern techniques with the Mindanaoan tradition from different ethnolinguistic groups, namely: (1) Bagobo Tagabawa, (2) Tboli (3) Blaan, and (4) Tagakaulo. Wilson Limon, the man behind NIÑOFRANCO, continues to cement creative collaboration and partnerships with these groups in Mindanao so he can help Filipinos appreciate how culture-rich the Philippines is and help these groups sustain their livelihood.

Aside from championing creativity and innovation, Wilson also advocates inclusivity and diversity — very evident in his pieces of work. He ensures that Filipinos can walk and wear his clothes with pride and dignity.